Specialty drugs treat complex, severe diseases and offer significant therapeutic advances. Despite their potential to transform patient care, little is known about the drivers of their diffusion in the marketplace.

Professor Demetrios Vakratsas is an Associate Professor of Marketing and Bensadoun School of Retail Management (BSRM) Scholar at the Desautels Faculty of Management, McGill University. He has received many awards for both his research and teaching accomplishments including the American Marketing Association's award for the best paper in Marketing Communications and the Quebec Teaching Excellence Chair. His research focuses on advertising effectiveness, diffusion of innovations, pharmaceutical marketing, and strategic market entry. His work has appeared in Marketing Science, Journal of Marketing, Journal of Marketing Research, Management Science, Production and Operations Management (POM), Journal of Retailing, Journal of Applied Econometrics, International Journal of Research in Marketing, and Research Policy among others. He has taught courses and given seminars in Canada, US, France, Spain, Greece, China, and Japan and consulted extensively for firms in the advertising, media, telecom, and pharmaceutical industries. He has served as Associate Dean for Masters programs, and Vice-Dean Programs at the Desautels Faculty of Marketing where he oversaw the curriculum design and development of the new Master of Management in Analytics (MMA).